Below are the family questions that will be on the final exam. You'll note that I did some editing in some cases. Remember, our exam is scheduled for Tuesday (18th) 9-12.
YELLOW FAMILY ( Lacie, Brandon, Natalie, Carolina) earn 5 points.
1. On page 75 of "Consuming Kids," the author singles out for criticism what specific company and brand name which provided music for her children to play at a school concert and why? (2)
ANSWER: Disney. She criticizes the school and Disney for exposing these children to advertising and she argues that performing Disney music does not expand the children's musical horizons like playing classical music would.
2. Chapter 2 of "Consuming Kids" makes use of what well-known phrase about raising children, and what is the meaning of this phrase? (2)
ANSWER: "It takes a village to raise a child" -- meaning the community and larger society are involved in bringing up a child and we should not be teaching children to go against their parents, religion, values, as business often does.
3. What does Susan Linn see as the significance of the 1940s version of "Pinocchio?"(1)
ANSWER: Pleasure Island represents a metaphor for the extremes to which marketers will go to seduce children to consume almost anything.
BLACK FAMILY (Sami, Katie, Cameron, Cindy) earn 5 points.
1. It is estimated that what percentage of 9-10 year-old girls are on diets? (1)
ANSWER: 40%
2. What is the "nag factor," and how is this used by advertisers? (2)
ANSWER: Kids begging and pleading with their parents for something until the parents give in and buy it. Advertisers encourage kids to do this so they can sell their products.
3. What is Linn's view of "Teletubbies," and other such TV programming for kids? (1)
ANSWER: That it has a commercial side to it and is not that educational. As Linn goes on to point out, the last thing pre-school age children need to be doing is watching TV.
BLUE FAMILY (Holly, LeLand, Kariesha, Hannah) earn 5 points.
1. Regarding "Advertising and the End of the World," identify ONE of the three basic questions and false answers advertising entails. (2)
ANSWER: ONE of the following: (a) what is happiness? Ads tell us that buying and having stuff brings happiness, as well as having freedom and choice in the marketplace. (b) what is society? Ads address us as individuals; they assume that society is nothing more than a collection of individuals and their self-interests. (c) what about the future? Ads encourage us to think about the short-term, the immediate, and not about the future -- what do you need to buy right now.
2. In "Advertising and the End of the World," Sut Jhally cited a quote from former British Prime Minister, Margaret Thatcher, which I strongly disagreed with. What was that? (1)
ANSWER: That there is not such thing as society. Society is simply individuals acting on their own.
3. What sort of relationship exists between violence on TV, in movies and video games, and violent behavior? (1)
ANSWER: There is a CORRELATION but NOT necessarily a causal relation because so many other factors might also be involved.
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That's all folks. See you Tuesday.
Friday, May 14, 2010
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