There seems to be a consensus among the families that one of the most significant points made in the video, "Affluenza," had to do with the lengths to which business was willing to go to market to highly impressionable and vulnerable children. In light of this, I plan to ask the following question on the midterm exam:
(1) The families noted that aggressive marketing to children was one of the most significant points made in the video, "Affluenza." Identify ONE of two statements made at the so-called Kid Power Conference which clearly illustrates this point.(1pt)
ANSWER: (a) "children are a cash crop to be harvested" OR (b) "displaying anti-social behavior in pursuit of a product is a good thing."
Another point that was mentioned by a couple families had to do with advertising in schools, hence, the following question:
(2) In the video program, "Affluenza," what was the significance of the "7Up Bus?" (2pts)
ANSWER: This was an ad put on school buses in Colorado Springs which illustrates the penetration of advertising in schools, and it was justified by the head of the school district because they needed the money for schools since the taxpayers had not been willing to increase their support for more than 25 years.
LET ME UNDERSCORE THAT THE ABOVE TWO QUESTIONS WILL BE ON THE MIDTERM EXAM.
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Reminders: Essay I (a description of which I handed out last Tuesday, 2/26) is due this coming Tuesday, 3/4. Also, I plan to pick up the pace in covering our book, Affluenza, so, continue reading it; you should be roughly half way through by next Tuesday. See you then.
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